Brainstorm, prototype and validate your ideas in just one week
Facilitated Design Sprints
Let us facilitate your Design Sprints to unlock rapid innovation and streamlined decision-making. With our structured approach and expert guidance, you’ll harness the power of collaborative ideation and user-centric design to quickly validate ideas to understand which solutions will impact your market.
What is a Design Sprint?
A Design Sprint is a structured workshop aimed at rapidly solving big challenges, creating new products, or improving existing ones. This method, popularised by Jake Knapp at Google Ventures, condenses months of work into just a few days, making it an efficient way to test ideas and gather feedback from real users.
1: Why Design Sprints?
Design Sprints provide a framework for cross-functional teams to collaborate effectively and efficiently, ensuring everyone is aligned on the project goals and outcomes. By compressing the design process into a short timeframe, Design Sprints encourage focused ideation, prototyping, and testing, reducing the risk of investing time and resources into ideas that may not resonate with users.
2: Creating a shared vision
In contrast to traditional brainstorming or lengthy design processes, Design Sprints foster a shared understanding among team members by guiding them through a series of structured exercises. These exercises include mapping out the problem space, generating ideas, sketching solutions, building prototypes, and testing with real users. By working collaboratively and iteratively, teams can quickly converge on the most promising solutions and gain valuable insights into user needs and preferences.
A shared vision can be achieved by defining a clear problem statement, understanding user personas, and aligning on success criteria and goals for the sprint.
3: Focus on user-centric design
Central to the Design Sprint methodology is a relentless focus on the end user. Teams are encouraged to empathise with users, identify their pain points, and design solutions that address real-world needs and behaviours. Through user interviews, usability testing, and feedback sessions, teams can validate their ideas and make informed decisions about which features to prioritise and how to refine their designs.
- Shared understanding of the problem space and user needs
- Clear definition of success criteria and goals for the sprint
- Prototype(s) that can be tested with real users
- Insights and feedback from user testing to inform future iterations
Product managers, designers, developers, and other stakeholders involved in product development.
Virtual or In-Person
Five consecutive days, with each day dedicated to specific activities such as understanding, ideation, prototyping, and testing.
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